Alliance for a Healthier Generation
The Alliance for a Healthier Generation – founded by the American Heart Association and the Clinton Foundation – aims to inspire kids to develop lifelong, healthy habits in an effort to reduce the prevalence of childhood obesity. It collaborates with and empowers people and leaders to transform the environments that can make a difference in a child’s health: homes, schools, doctor’s offices and communities.
Jawbone and the Alliance for a Healthier Generation have teamed up to spark a new conversation around children’s health – a cause that’s dear to our hearts – with a Special Edition Orange UP band: a promise, reminder, contribution and conversation starter around healthy living.
Every adult who wears the Orange UP band can make a difference in the lives of the young people they influence by setting an example of a healthy lifestyle – whether its bypassing the elevator for the stairwell, slicing fruit after dinner instead of scooping ice cream, or spending Sunday in the park rather than in front of the television.
By joining the UP community with an Orange UP band, you’ll also help support the Alliance and its mission to transform the conditions and systems that lead to healthier kids: for every Special Edition Orange UP band sold,Jawbone will make a donation of $20 to the Alliance for a Healthier Generation to support its school and community programs.
What’s more, the Special Edition Orange UP band serves as a visible platform for driving awareness, new conversations, and progress around childhood obesity and children’s health.
UP helps turn good intentions into positive action by giving you a complete picture of yourself based on your sleep,movement, eating and mood. It delivers useful and engaging information through a smartphone application that generates personalized insights to help you make meaning of the data and achieve your goals. UP also lets you connect to the apps and services you already love, like MyFitnessPal and RunKeeper, to complement your UP experience.
Jawbone and the Alliance are passionate about the health of today’s youth, and are inviting you to be a part of the solution. Together, we can encourage the kinds of healthy behaviors and lifestyle choices in adults that will help young people today and future generations make smart choices and live better.
The Creative Kitchen™, LLC, teaches children about food and how to cook in a fun, safe, and educational manner. Targeting families with children ages two to teen, the company focuses on teaching, writing creative content and curriculum, special events, recipe development, spokesperson work, webisode production and consulting to present educational and entertaining content through food-related activities. The founder, Cricket Azima, is an expert in cooking for and with children. She inspires kids to express themselves creatively through food and cooking, while complementing lessons with traditional educational material such as social studies, math, arts, science, and more. Visit www.thecreativekitchen.com for more information.